Hi — I’m Elif Olgac, a multidisciplinary Brand & Design Lead based in London, currently shaping the creative direction of Symbolica AI.
My work spans brand identity, UI/UX, storytelling, and experiential design — translating complex ideas into bold, intuitive, and emotionally resonant experiences.
As Symbolica’s first creative hire, I’ve led everything from product design and interaction systems to brand refreshes and launch campaigns across developer and consumer AI platforms.
Before that, I spent several years at Wasserman designing immersive global activations for brands including LEGO, Adidas, BMW, UEFA, NBA, and Bacardi — alongside earlier work in digital branding and web experiences for startups and independent clients.
My practice combines strategic thinking with highly crafted execution: a strong eye for detail, rapid prototyping, and a passion for building brands people genuinely connect with.